Privacy Policy

Last Updated: April 2026

This Privacy Policy describes how WAX&WIT CANDLES ("we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from https://waxandwit.com/ (the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.

1. Personal Information We Collect

We collect several types of information when you use our Site:

Device & Usage Information

When you visit the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and cookies installed on your device. We also collect information about your browsing behavior, including pages viewed, referring websites or search terms, and how you interact with the Site.

We collect this information using the following technologies:

•       Cookies — data files placed on your device that often include an anonymous unique identifier.

•       Log files — track actions occurring on the Site, collecting data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

•       Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

Order Information

When you make or attempt to make a purchase, we collect your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

2. Tracking Technologies & Third-Party Services

We use the following third-party tracking technologies and services on our Site. Each may collect personal information about your visit and use it for advertising, analytics, or personalization purposes:

Meta Pixel & Facebook Signal (Meta Platforms, Inc.)

We use the Meta Pixel and Facebook Signal to measure the effectiveness of our Facebook and Instagram advertising, track conversions, and build retargeting audiences. Meta may collect your IP address, browser information, and browsing behavior on our Site. For more information, visit Meta’s Privacy Policy at https://www.facebook.com/policy.php. You may opt out of Meta’s targeted advertising at https://www.facebook.com/settings/?tab=ads.

Pinterest Conversion Tracking (Pinterest, Inc.)

We use Pinterest Conversion Tracking to measure actions taken on our Site after viewing our Pinterest ads. Pinterest may collect information about your browsing behavior and interactions with our Site. For more information, visit Pinterest’s Privacy Policy at https://policy.pinterest.com/en/privacy-policy.

Google Analytics 4 & Google Ads (Google LLC)

We use Google Analytics 4 to understand how visitors use our Site, and Google Ads for conversion tracking and advertising. Google may collect information such as your IP address, browser type, and browsing behavior. For more information, visit Google’s Privacy Policy at https://policies.google.com/privacy. You may opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

Microsoft Clarity (Microsoft Corporation)

We use Microsoft Clarity, a behavioral analytics tool that records session replays, heatmaps, and user interactions on our Site. This means that mouse movements, clicks, scrolls, and keystrokes may be recorded and analyzed to help us improve the Site. Microsoft Clarity may collect your IP address and browsing behavior. This data is only collected after you provide consent via our cookie banner. For more information, visit Microsoft’s Privacy Policy at https://privacy.microsoft.com/en-us/privacystatement.

Klaviyo (Klaviyo, Inc.)

We use Klaviyo for email and SMS marketing automation. Klaviyo may collect your email address, phone number, purchase history, and browsing behavior on our Site to help us send you relevant communications. For more information, visit Klaviyo’s Privacy Policy at https://www.klaviyo.com/legal/privacy-notice.

Omnisend (Omnisend Ltd.)

We use Omnisend for email and SMS marketing. Omnisend may collect your email address, phone number, and purchase behavior. For more information, visit Omnisend’s Privacy Policy at https://www.omnisend.com/privacy/.

Rebuy (Rebuy Engine, Inc.)

We use Rebuy for personalized product recommendations and cart upsells. Rebuy may collect your browsing behavior and purchase history to personalize your shopping experience. For more information, visit Rebuy’s Privacy Policy at https://www.rebuyengine.com/privacy-policy.

Rivo Loyalty (Rivo Commerce Inc.)

We use Rivo Loyalty to power our rewards and referral program. Rivo may collect your email address, purchase history, and loyalty activity. For more information, visit Rivo’s Privacy Policy at https://rivo.io/privacy-policy.

Via Customers

We use Via Customers for mobile marketing and customer management. Via Customers may collect your contact information and interaction history to support mobile marketing campaigns.

Shopify (Shopify Inc.)

We use Shopify to power our online store. Shopify may collect and process your personal information in connection with operating our store. For more information, visit Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy.

3. How We Use Your Personal Information

We use the information we collect to:

•       Process and fulfill your orders, including payment processing, shipping, and sending order confirmations and invoices.

•       Communicate with you about your orders, products, and promotions.

•       Screen for potential risk or fraud.

•       Improve and optimize our Site through analytics.

•       Send you marketing communications (where you have opted in or where permitted by law).

•       Serve you targeted advertisements on third-party platforms such as Facebook, Instagram, Pinterest, and Google.

4. Behavioral Advertising

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting:

•       Facebook/Meta: https://www.facebook.com/settings/?tab=ads

•       Google: https://www.google.com/settings/ads/anonymous

•       Pinterest: https://help.pinterest.com/en/article/personalization-and-data

•       Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/

5. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

•       Right to Know — You have the right to know what personal information we collect, use, disclose, and sell about you.

•       Right to Delete — You have the right to request deletion of your personal information.

•       Right to Opt Out of Sale or Sharing — You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We share certain information (such as browsing data) with advertising partners like Meta and Google, which may constitute “sharing” under California law. To opt out, click "Do Not Sell or Share My Personal Information" in our cookie banner or contact us directly.

•       Right to Correct — You have the right to request correction of inaccurate personal information.

•       Right to Limit Use of Sensitive Personal Information — You have the right to limit our use of sensitive personal information.

•       Right to Non-Discrimination — We will not discriminate against you for exercising any of your CCPA rights.

To exercise any of these rights, please contact us at info@waxandwit.com. We will respond to your request within 45 days.

6. Cookie Consent

We use a cookie consent banner to give you control over tracking technologies. When you visit our Site for the first time, you will be presented with options to accept or decline non-essential cookies and tracking. You can change your preferences at any time by clicking the privacy settings link in the footer of our Site. Please note that declining certain cookies may affect the functionality of the Site.

7. Do Not Track

Please note that we honor Global Privacy Control (GPC) signals as an opt-out of the sale or sharing of personal information. We do not otherwise alter our data collection practices in response to standard Do Not Track browser signals.

8. Data Retention

When you place an order through the Site, we will maintain your order information for our records unless and until you ask us to delete it. We retain personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law.

9. Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will update the "Last Updated" date at the top of this page when we do so. We encourage you to review this policy periodically.

11. Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to make a complaint, please contact us:

Email: info@waxandwit.com

WAX&WIT CANDLES

[Re: Privacy Compliance Officer]

1712 SW 88th Ave, PORTLAND OR 97027, United States